Inspiration til yderligere læsning. 

Clay Shirky (2010): Cognitive Surplus: Creativity and Generosity in a Connected Age. 

Anderson, Chris (2006): The Long Tail: Why the Future of Business is Selling Less of More. 

Chip and Dan Heath (2007): Made to Stick: Why Some Ideas Survive and Others Die.

Malcolm Gladwell (2000):The Tipping Point: How Little Things Can Make a Big Difference.

Peter Svarre (2012): Den Perfekte Storm. 

Jakob Lusensky (2011): Sounds Like Branding: Use the Power of Music to Turn Customers into Fans.

Seth Godin (2011): We are all Weird. 

Christian Have (2004): Synlighed er eksistens – kunstens og kulturens pr og kommunikation.

Nicholas Ind (2004): Living the Brand. 

Joseph Jaffe (2010): Flip the Funnel: How to Use Existing Customers to Gain New Ones

Chris Anderson (2009): Free: The Future of a Radical Price. 

Scott Goodson (2012): Uprising: How to Build a Brand–and Change the World By Sparking Cultural Movements. 

Jacob Bøtter og Lars Kolind (2012): Unboss. 

Simon Sinek (2009): Start with the why.

Seth Godin (2003): Purple Cow. 

Robbin Phillips, Greg Cordell, Geno Church, Spike Jones (2012): Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movement